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C/ Juan del Rosal, 14

28021 Madrid (España)

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SMEMIU-Logo
Contacto 
SMEMIU

UNED

Facultad de Educación

C/ Juan del Rosal, 14

28021 Madrid (España)

Contacto

¡Estamos encantados

de informarte!

Puedes consultarnos en:

Email: smemiu@gmail.com

Tel: +34 91 398 6971

Nano-Influencers Edutubers

Javier Gil Quintana || 26 de marzo de 2022

Differences were found comparing the three dimensions involved in this analysis, with teachers obtaining more positive evaluations as producers and as interactors in private schools than in subsidized and public schools. Likewise, differences were found between nano-influencers and macro-influencers.

Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain

In recent decades, the incipient technological development has generated a radical change in the way people access and transmit knowledge. Educational institutions must have a teaching staff adapted to new forms of consuming information. The purpose of this research is to know the media competence of Spanish teachers, from the perspective of families of schoolchildren in primary education. This analysis is based on the investigation published by 50 renowned international experts in media competence, which revolves around six major dimensions. In our analysis, we focused on the processes of interaction, production, and dissemination of content by teachers on YouTube. A questionnaire has been devised with a sample formed by 1228 families, a personal interview with a sample formed by 20 families, and a comparative analysis of the productions and interaction of amateur teachers on YouTube platform and of recognized “edutubers,” as well as the use given to the dissemination of content on social networks. In the results obtained, the profile of a teaching staff that is increasingly disseminating and producing on social networks stands out, becoming content creators through their own YouTube channels, which also proposes tools for an interaction adapted to the centennial generation, using different digital communication tools. Differences were found comparing the three dimensions involved in this analysis, with teachers obtaining more positive evaluations as producers and as interactors in private schools than in subsidized and public schools. Likewise, differences were found between nano-influencers and macro-influencers in the use of aesthetic elements that make up the videos analyzed among the “edutubers.”


Javier Gil Quintana

Dr. Prof. de Educación y Comunicación en el Departamento de Didáctica, Organización Escolar y Didácticas Especiales de la Facultad de Educación de Universidad Nacional de Educación a Distancia (UNED)​


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